BNP Paribas: a historic commitment cinema
In a recent interview with Marketeer, Vera Nobre Leitão, Head of Communications at BNP Paribas Portugal, highlights the importance of consistency and long-term support for the cultural and sporting sectors, emphasizing the central role of cinema in the Group’s identity.
Supporting the audiovisual value chain
The Group’s involvement in cinema transcends mere presence at festivals; it reaches across the entire audiovisual value chain, from the production and financing of works to the modernization of cinemas and distribution. In 2024, BNP Paribas reaffirmed this commitment with an investment of €2.5 billion in the European cinematic and audiovisual sector.
“Our goal is to make cinema more accessible and dynamic by supporting every stage of its value chain.”
Vera Nobre Leitão, Head of Communications for BNP Paribas Portugal
The Festival of French Cinema and local engagement in Portugal
In Portugal, this commitment is materialized through the Festival of French Cinema, one of the Group’s key points of contact with the national public. The festival, which celebrates the richness of French cinematographic production, recorded approximately 90 screenings and 15,000 spectators in its Lisbon edition, reinforcing its mission to promote access to culture.
In parallel, the Group seeks to diversify its engagement with society by exploring new audiences through partnerships such as Cine Society, which promotes open-air cinema experiences in Lisbon and Porto, thereby democratizing access to this cultural heritage.
Coherence as a pillar of cultural support
For BNP Paribas, the value of a cultural partnership is measured not only by its media reach but by its coherence and its ability to support the diversity of artistic expressions.
The institution prioritizes projects that demonstrate ethical alignment and a long-term vision, ensuring that support extends to cultural dimensions that require preservation and sustainability.