BNP Paribas Personal Finance

Leader in Europe for personal loans

BNP Paribas Personal Finance is the leader in Europe for personal loans via its activities in consumer credit and mortgage lending. A 100% subsidiary of the BNP Paribas Group, BNP Paribas Personal Finance has nearly 20,000 employees and operates in about 30 countries. Under the Cetelem brand, the company offers a full range of personal credit products at sale points and car dealerships and directly to consumers through its customer relations centres and the Internet.

BNP Paribas Personal Finance has developed an active partnership strategy with retailers, manufacturers and automotive retailers, web merchants and financial institutions (banks and insurance companies), based on its experience with marketing credit offers and integrated services tailored to partners’ business and commercial objectives. To support its customers and partners, BNP Paribas Personal Finance is committed to promoting access to more responsible and sustainable consumption, and is also a leading player in the field of responsible lending and financial education.

Presence in Portugal

Established in Portugal since 1993, it operates under the brand name Cetelem. BNP Paribas Personal Finance, Sucursal Portugal SA. has 700 employees, serving more than 1.35 million customers annually and is present in more than 3600 business partner stores.