We Are Tennis Cup
The ‘We Are Tennis Cup’ is an annual international tennis competition for mixed teams of BNP Paribas staff.
The tournament is organised locally in each participating country, where numerous teams of beginners and seasoned players from over 40 countries compete against each other for a place in the finals, which are held during the renowned Roland Garros tournament in Paris.
The initiative aims to be more than just a tennis tournament. It is a meeting point for hundreds of BNP Paribas staff and it helps promote our values of cooperation and team spirit on and off the court.
Tennis, a Sport of Individual Motivation
In line with the BNP Paribas Group CSR policy and long lasting relationship with tennis, BNP Paribas Portugal started a partnership with Academia dos Champs in 2012.
Academia dos Champs is a local project that allies the practice of tennis with a strong pedagogical component, which allows boys and girls from targeted vulnerable social backgrounds to develop both personally and socially.
The project aims to help these youngsters build their self-esteem and confidence in their own abilities as sportspeople and, consequently, as individuals.
By giving children and young adults access to the regular practice of sport, the Academy develops tools which help them grow a sense of direction and purpose in life. It also provides them with the means to pursue their professional ambitions and dreams, which can become a reality with both talent and dedication.
This is certainly a way to create tangible chances for overcoming personal and social limitations, opening up paths by which each child and adolescent can find a better, healthier, more challenging and, more importantly, happier life.
Academia dos Champs is now present in ten different locations in Portugal. In 2017, they allowed for over 260 students between the ages of 5 and 18 to benefit from around 2,500 tennis lessons.
In 2018, BNP Paribas Portugal challenged its staff to take part in a volunteering day with Academia dos Champs.
The purpose of this initiative, which engaged more than 20 staff members, was to do some renovation works in one of the ADC’s facilities in Outurela.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.