BNP Paribas Portugal and Observador launch “Mais do que Desporto” (More Than Sport)
Podcasts, radio interviews and videos exploring the role of sport in society will be available on Observador throughout the next 12 months.
● What can sport teach us about learning, leadership and the connections between generations?
● Who are the people – athletes, coaches, volunteers – shaping its impact behind the scenes?
● How can we measure social impact of sports?
Mais do que Desporto (More Than Sport) brings together different editorial formats to explore these and other dimensions of sport and its role in society.
Why Sport?
Sport has long been part of BNP Paribas’ identity. The Group has a longstanding commitment to tennis and has supported initiatives that help bring sport closer to people and communities.
In Portugal, Mais do que Desporto builds on this connection by looking beyond competition and results and exploring the wider role and impact of sport in society.
Launched today by BNP Paribas Portugal and Observador, the initiative brings together three series:
● Amor
à Camisola
Stories and features exploring different experiences and perspectives connected to sport.
● Ciência de Campeões
Interviews with specialists, available in podcast and radio format, exploring the science behind learning and teaching.
● Sem idade: duas gerações
A video series bringing together young and senior athletes from the same sport, offering different perspectives shaped by their experiences and generations.