Established in Portugal since 1993, BNP Paribas Personal Finance is leader in specialist consumer loans market*.
In Portugal, BNP Paribas Personal Finance operates under the Cetelem commercial brand.
Specialized in retail finance — credit concession via point of sale — BNP Paribas Personal Finance is the main partner of leading retail partners. It offers a complete range of consumer credit products, from personal loans to revolving credit with or without credit card, and insurance solutions.
Its mission is to ensure high quality customer relations by offering competitive finance solutions and making them accessible to customers through all its distribution channels (stores, internet and phone).
* Market share: 28,2%. Source: ASFAC, December 2012.
Our ambition: to be the financial partner of our customers
BNP Paribas Personal Finance is also committed to developing a Responsible Lending policy. With 600 people working in Portugal, 2,000 business partners and more than 1.1 million customers, the company’s ambition is to strive to become the financial partner of its customers.