BNP Paribas Personal Finance, known by the commercial brand Cetelem, is present in Portugal since 1993. European leaders in financial solutions to consumers, we are present in 30 countries of 4 continents, employing more than 20 thousand people. In Portugal we are about 700 employees, serve more than 1.3 million customers and more than 3300 business partners stores.
Credit cards, personal loans, auto solutions and insurance are the main products marketed by Cetelem and are available to consumers on our site cetelem.pt, by phone and in the commercial establishments of the main players of the specialized distribution in Portugal. Our products are also available in our stores in Oporto and in Lisbon.
Financial solutions to consumers:
- Personal loans
- Vehicle acquisition
- Credit cards
- Tailored financial services
- Credit hiring system
- Loyalty programmes
- Online and instore marketing
- Servicing – Operationalization of financing solutions and support of commercial activities.
What makes us different?
Personal Finance has made responsible lending® the basis of its commercial strategy as a means of ensuring sustainable growth. Responsible lending® criteria are applied at each stage of the client relationship, from preparing an offer to granting and monitoring a loan. These criteria are based on client needs – central to this approach – and client satisfaction, which is assessed regularly.